I’m a Creative Director and Art Director.
Obsessed with ideas that connect, speak a truth, and resonate beyond the medium. With over a decade of experience, I’ve shaped campaigns for ADIDAS, HBO, COCA-COLA, HEINEKEN, BBVA COL, NISSAN, PEPSI, GATORADE, 7UP, CLARO, and McDonald’s.
I’m not satisfied with ideas that just work — I aim for the ones that transcend, spark conversations, and stay with you. My journey through GEOMETRY COL, TBWA COL, and WUNDERMAN didn’t just shape my creative perspective — it taught me to listen, to question, and to fight for the ideas that matter.
At BBDO Ecuador, I led campaigns that crossed borders. Now, at Paradais DDB, I champion purpose-driven creativity: ideas that not only grow brands but connect with people when it truly counts. I’ve been recognized at festivals like Wina, Fepi, Latin America Design, Best Ads, Lürzer’s Archive, Cóndor, Effie, and the Clio Awards. But I don’t work for trophies.
I work for what happens when an idea changes a behavior, improves a decision, or transforms the way someone sees the world.